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Have you ever set up or worked a trade show booth? Did you question whether or not it is worth the expense and time? Well the industry says that Trade Show Booths are one of the strongest marketing events available, if you know how to work it. We are joined by famed broker JW Ross from Paris, Texas as we discuss how to effectively set up a booth space, work the space, and harvest leads from a well planned trade show event. This session has a lot of insight from getting attendees to engage with your booth to initiating conversation with them. Enjoy the show.